This exploratory study introduces the systemic approach and the explicit teaching of a meta-language to provide conceptual tools for students for the analysis and interpretation of multimodal texts. Equipping students with a set of specialised vocabulary with conventionalised meanings associated with specific choices in multimodal texts empowers…

Digital technologies are increasingly implemented in Swedish schools, which impact on education in the contemporary classroom. Screen-based practice opens up for new forms and multiplicity of representations, taking into account that language in a globalized society is more than reading and writing skills. This paper presents a case study of…

The Attaining Information Literacy Project has focused on identifying first-year college students with below-proficient information literacy skills, gaining an understanding of those students' self-views and perceptions of information literacy, gaining an understanding of their instructional experiences and preferences, and developing an…

The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…

This study investigated the influence of a service-learning component in an advertising course, specifically examining its ability to enrich advertising knowledge, build students' portfolios, and influence students' community engagement after graduation. The research revealed that service-learning positively affects students' understanding of…

This article seeks to contrast two constructions of teachers and teaching in England. The first construction is to be found in government documentation, which privileges a technical-rational approach. The second is to be found in film and advertising for the profession, where the teacher is represented as an altruistic and charismatic subject. In…

In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

Mathematical humor and insight are creative and pleasurable experiences. Both help students develop a positive attitude toward mathematics and facilitate higher-order thinking. The authors' classroom experience suggests that many middle school students have come to view mathematics as being a superficial and an uncreative activity where they…

A learning center-based instructional unit on newspapers for middle school grades is presented. The purpose of the unit, which is designed to take three weeks, is to develop student understanding of the wide variety of topics included in a newspaper. The learning centers may be presented in any order. Teacher instructions include a list of the…