Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

In a test-driven educational environment, teachers see a great need for more engaging resources that produce the literacy results needed for students to thrive academically. In 2015, The National Assessment of Educational Progress reported that only 36% of fourth graders scored at or above the Proficient level of reading. This statistic was…

This study investigated teacher behaviors, lesson delivery and sequence of content and learning expectations used by K-5 teachers at one school in New Delhi, India. This research brings broader understanding of strategies for teaching English reading and writing to students whose first language is not English. The rationale for the study stems…