Descriptor
| Advertising | 1 |
| Consumer Education | 1 |
| Language Research | 1 |
| Language Usage | 1 |
| Newspapers | 1 |
| Teaching Methods | 1 |
Source
| Reading Improvement | 1 |
Author
| Plata, Maximino | 1 |
Publication Type
| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedPlata, Maximino – Reading Improvement, 1992
Analyses 476 food advertisements in newspapers from 3 different sized cities. Finds that brand names, food names, and descriptive vocabulary comprise the majority of language in food ads across newspaper groups. Offers suggestions for using newspaper ads in the classroom. (RS)
Descriptors: Advertising, Consumer Education, Language Research, Language Usage
