The perseverance and agility to be transformative marketing educators have been identified to be critical for the future of marketing education. In developing this observation further, this study conceptualizes the transformative marketing education (TME) concept and defines it. Furthermore, adopting a management educational institution…

Cyber security is a growing area of international importance, with shortages present for cyber security skills. While many universities have introduced degree programmes for cyber security, the major focus of these programmes is on the development of technical skills with some reports indicating how graduates of these courses lack in softer skills…

In this article, we illustrate how ideas and practices of mindfulness can be integrated into management education, drawing from our work on postgraduate programs run with working managers. Our purpose is particularly to show how mindfulness can be introduced into the curriculum in a way that is acceptable for participants and clients, and brings…

There is a significant body of evidence indicating that accounting undergraduate students adopt an instrumentalist approach to learning. This paper describes an instructional project that develops an activity designed to encourage these skills on a final year management accounting course. The activity uses communicative learning pedagogies,…

Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to…

Recreation researchers and theorists have long discussed the benefits of "place-based" learning in the context of natural settings in regards to adventure, environmental, and sustainable outdoor recreation education, but how do educators create the opportunity for learning in other nontraditional disciplines? Recreation and event…

Due to the COVID-19 pandemic, most universities needed to move to online teaching and learning, in some cases with very limited knowledge or experience in running online programmes. Engaging students online has become an imminent challenge that universities and academics are still trying to address. This paper reports on the findings from the…

This account of practice describes an experiential learning approach used for enterprise and entrepreneurship education in a UK higher education setting. Module design and delivery insights are drawn from the methods employed by an entrepreneur turned educator to facilitate learning via pop-up shop/event activities financed by a £50 seed fund.…

Since the beginning of the 21st century, relevant education and the advancement of student learning have become areas of increasing concern in a rapidly changing work environment. Industry-based experiential learning activities provide students with the opportunity to apply classroom concepts and achieve immersed levels of learning. As the…

Our objective was to design an introductory business course to shape the mind-sets and skill sets of the next generation of socially conscious practitioners--to help students develop a sense of self-efficacy built on the confidence that they can make a positive impact on the world using entrepreneurial thinking and action. Essentially, the focus…

Educators and managers that focus on individuals' strengths can see up to 40× more engagement from those individuals than those that do not. "StrengthsFinder" 2.0 builds a framework to understand and improve those strengths. This resource review will explain the history of the tool, including its origins in positive and strengths…

The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

This paper provides an Activity Theory analysis of two online student-driven interactive learning activities to interrogate assumptions that such groups can effectively learn in the absence of the teacher. Such an analysis conceptualises learning tasks as constructed objects that drive pedagogical activity. The analysis shows a disconnect between…

Background: Professional skills are critical in engineering practice. Differing definitions and lack of empirical evidence make it difficult to help students develop these skills. Purpose: This research seeks to understand what it means to have professional skills in an industrially situated capstone project and, by extension, in engineering. We…

Service learning is a well established pedagogy within higher education. Specifically, service learning allows students to engage in "real world" activities to practice skills and reflect upon their own competence. To enhance the effectiveness of service learning, instructors need to consider a multitude of learning influences. This…