We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing management at an American university over one semester.…

Background: E-cigarette prevention education aims to mitigate adolescent e-cigarette use. Such education is increasingly delivered through virtual/video-based teaching platforms (e.g. Zoom, Google Classrooms). However, there is little evidence about the effectiveness of virtual e-cigarette education compared to in-person education on adolescents'…

This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in…

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component…

Digital video equipment and studios newly available for faculty use can be incorporated into the technological repertoire of college faculty, enabling professors to customize and enhance the learning experience of their students. Today's students are particularly attuned to analyzing visual images and data, so the use of customized films in the…

Using computer simulated games as a teaching tool has effected an attitude change among students and may be a possible solution to the problems of negative attitudes of students towards business careers in marketing. (Author/BP)

Describes an attempt to supplement an advertising curriculum with two marketing and media software suppliers. (HOD)

Describes the development, use, and outcomes of a simulation decision-making game designed to help close the classroom/business relevancy gap in a marketing course at Southwest College, Chicago. Notes plans for city-wide use of the successful simulation. (TA)

Instructional designs, embedding learning in meaningful contexts such as problem-based learning (PBL) are increasingly used for fostering expertise to prepare students for the demands of the future workplace. However, cognitive outcomes of these curricula in terms of expertise outcomes are not always conclusive. Based on the instructional…

A study found that there is a significant difference in student achievement when teaching farm management and agricultural marketing concepts and problem solving with microcomputer-assisted instruction as compared to the lecture-discussion teaching method; and that there is little difference in achievement when comparing teachers' knowledge and…

This catalog is a collection of computer programs which have been designed and used as curricular support in Business Education on the college level. It is intended for use by the business instructor who wishes to initiate the use of the computer as an instructional aid in his courses. Discipline areas covered include: (1) accounting, (2) finance,…

Examines implications of specific subject matter intervention by faculty members in economics and marketing on the choices made by students and the consequences of those choices in an online finance simulation. Findings, although mixed, suggest that interdisciplinary intervention in an online finance simulation has the potential to improve the…

This paper presents the framework used in implementing "Marketing on the Web," an interdisciplinary course that integrates marketing and technology strategies, with an approach that is grounded in cognitive psychology and in constructionist theory. Though applied at the undergraduate level, the framework may be adapted to primary through graduate…

This proceedings includes: "Bridging the International Learning Gap" (Arnold); "Back to the Future" (Baker); "Conducting Successful Class Projects over the Internet" (Beasley); "The Need for Ethics Instruction at the High School Level" (Brown); "Incorporating Industry-Based Skills Standards into High School Secretarial Programs" (Bunn);…

Intended as a review of the state of the art and future trends of computer-based learning materials (CBLM), this document has been written for use by individuals of various constituencies including institutional users, CBLM planners, and state and federal level administrators. Among the major themes concerning CBLM are: (1) its diversity and…