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Weathers, Danny; Aragón, Oriana – Marketing Education Review, 2019
As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing…
Descriptors: Marketing, Curriculum Development, Teaching Methods, Data Analysis
Kee, Chang Peng; Osman, Kamisah; Ahmad, Fauziah – International Education Studies, 2013
Statistical analysis is one component that cannot be avoided in a quantitative research. Initial observations noted that students in higher education institution faced difficulty analysing quantitative data which were attributed to the confusions of various variable measurements. This paper aims to compare the outcomes of two approaches applied in…
Descriptors: Statistical Analysis, Teaching Methods, Instructional Effectiveness, Instructional Innovation
Langseth, David E. – Journal of Geoscience Education, 2009
When teaching phase partitioning concepts for solutes in porous media, and other multi-phase environmental systems, explicitly tracking the environmental media phase with which a substance of interest (S0I) is associated can enhance the students' understanding of the fundamental concepts and derivations. It is common to explicitly track the…
Descriptors: Environmental Education, Concept Teaching, Definitions, Measurement Techniques