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Current Developments in Advertising: Advertising and Society, Management, Creative, Media, Production, Research, and Teaching and Research in Advertising Education; Proceedings of the National Conference for University Professors of Advertising (Tempe, Arizona, March 11-14, 1973).

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American Association of Advertising Agencies Educational Foundation, New York, NY. – 1973

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

Descriptors: Advertising, Conference Reports, Consumer Economics, Consumer Education

Teachers of Advertising Media Courses Describe Techniques, Show Computer Applications.

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Lancaster, Kent M.; Martin, Thomas C. – Journalism Educator, 1989

Reports on a survey of university advertising media teachers regarding textbooks and instructional aids used, teaching techniques, computer applications, student placement, instructor background, and faculty publishing. (SR)

Descriptors: Advertising, Computer Uses in Education, Educational Research, Faculty Publishing