In this article, I review how people organize values and goals in their minds and I suggest teaching demonstrations, exercises, and assignments to help students learn this material. I pay special attention to circumplex models, which represent the extent of conflict or compatibility between values and goals, and to the well-researched distinction…

We examined middle years adolescents' (ages 12-13) responses to reading and viewing advertisements as part of integrated language arts and health education lessons. We report here on the qualitative results from student and teacher focus groups, and from student journals. Three regular classroom teachers co-developed (with university…

The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…

Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

This paper addresses the question of teacher socialization through contrived images, i.e., the influence of advertising as part of an educational and socialization process. It examines ways in which computer advertisements directed towards teachers influence their perceptions of how computers can and should be used, and how the same advertisements…

The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…

Describes PACE (Portfolio, Assignments, Content, and Evaluation), an advertising curriculum model in which students work on real advertising campaigns. Explains that students form account groups which locate products needing promotional assistance. Identifies the goals of the curriculum to be competent writing and practical understanding of…

The Miscellaneous, part III section of the proceedings contains the following 11 papers: "The Relationship between Health and Fitness Magazine Reading and Eating-Disordered Weight-Loss Methods among High School Girls" (Steven R. Thomsen, Michelle M. Weber, and Lora Beth Brown); "A Practical Exercise for Teaching Ethical Decision…