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Direct linkSpiller, Lisa; Marold, Dave – Journal of Advertising Education, 2015
Marketing and advertising educators are striving to better prepare students to meet the demands of the rapidly changing, data-driven, knowledge-based world. Employers seek graduates who have analytical and creative knowledge and skills and experiences beyond typical classroom learning. Most educators agree that it is critical to reduce the gap…
Descriptors: Competition, Advertising, Evaluators, Knowledge Economy
