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D'Angelo, Frank J. – College Composition and Communication, 1978
Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)
Descriptors: Advertising, Descriptive Writing, Expository Writing, Higher Education

Eckhardt, Caroline D.; Stewart, David H. – 1979
Teaching writing on the basis of purposes has certain advantages over teaching on the basis of techniques. The primary advantage is the greater resemblance to "real writing." Most student writing is apprentice work, as students themselves know, but it is far easier to point to nonacademic analogues of the categories of purpose (definition,…
Descriptors: Classification, Descriptive Writing, English Instruction, Expository Writing
Mack, Tom – 1983
Group activities in the classroom can be a useful way to explore various standard rhetorical patterns. For descriptive writing, students can select and write about unsigned collages made by classmates. The writer can try to find a unifying theme that characterizes the artist's personality. A narrative component can be added to descriptive writing…
Descriptors: Class Activities, Classroom Techniques, Descriptive Writing, Group Activities
Folta, Bernarr – 1969
In teaching students to write for an audience, teachers should stress the meaning and purpose of the composition over rhetorical correctness and should emphasize style as well as content. Four teaching approaches through which students may establish and communicate their purposes are (1) "immediate feedback," in which teachers motivate pupils…
Descriptors: Creative Writing, Descriptive Writing, Elementary Education, Expository Writing
Dellinger, Dixie Gibbs – 1982
Intended for high school composition instructors, this book resolves the seeming contradiction between creative, expressive writing and formal exposition and argumentation by presenting a teaching method that treats creative writing as a necessary--if not sufficient--cause for exposition. The first two chapters describe a sequence of short fiction…
Descriptors: Content Area Writing, Creative Writing, Descriptive Writing, Educational Theories
Braungart, Diane S. – 1985
Noting that effective writing instruction depends on careful planning informed by knowledge of the writing process and its variations in relation to different audiences and purposes, this teacher's guide explains the nature of the writing process and how it relates to instruction. The purposes of the guide are threefold: to highlight current…
Descriptors: Descriptive Writing, Elementary Secondary Education, Expository Writing, Language Usage
Prater, Doris – 1982
A study was conducted to compare the writing performance of tenth grade students across three modes of discourse. Subjects were 80 students who had been classified as "masters" or "nonmasters" of writing based on their scores on the writing section of the Texas Assessment of Basic Skills. The students were assigned three…
Descriptors: Academic Ability, Descriptive Writing, Evaluation Methods, Expository Writing
Peterson, Art, Comp. – National Writing Project (NJ3), 2003
The National Writing Project's (NWP) "30 Ideas for Teaching Writing" discusses making grammar lessons dynamic, using casual student conversation as a source for writing, home language as an assisting tool to attain standard English and other topics by presenting strategies contributed by experienced writing project teachers. NWP does not promote a…
Descriptors: Foreign Countries, Standard Spoken Usage, Teaching Methods, Poetry