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Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
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Chang, Ching; Chang, Chih-Kai – The EUROCALL Review, 2014
The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…
Descriptors: Listening Skills, Skill Development, Metacognition, Video Technology