This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…

This international reference guide to management education and executive development programs identifies and describes all major training programs, admission requirements, participant and program descriptions, teaching methods, curricula, faculty, costs, dates, and so on. It provides information for analysis and study of the international trends…