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Direct linkBacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; Paul, Pallab – Journal of Marketing Education, 2023
Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…
Descriptors: Marketing, Teaching Methods, Costs, Comparative Analysis
