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Direct linkVuori, Johanna – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
Descriptors: Marketing, Advertising, International Education, Foreign Countries
Peer reviewedGusse, David R.; Lancaster, Kent M. – Journalism Educator, 1983
Describes an attempt to supplement an advertising curriculum with two marketing and media software suppliers. (HOD)
Descriptors: Advertising, Computer Assisted Instruction, Computer Programs, Higher Education
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
Brown, Pamela U. – Yearbook of the National Society for the Study of Education, 2005
This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…
Descriptors: Television Viewing, Marketing, Decision Making, Corporations
Pungente, John J.; Duncan, Barry; Anderse, Neil – Yearbook of the National Society for the Study of Education, 2005
Media literacy educators from the United States regularly pay homage to their colleagues in Canada. Canadians have talked about, thought about, taught about, and written about media literacy for many years. Canada first hosted a World Conference in media literacy in Guelph, Ontario, in 1990, and all provinces in Canada now include media literacy…
Descriptors: Foreign Countries, Media Literacy, Educational History, Educational Theories
