Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…

This article centers on the use of place-based education (PBE), an internationally known and employed pedagogy. This yearlong, mixed-methods study centers on a grant-funded program aimed at supporting secondary teachers' implementation of environmental place-based education (PBE), specifically meaningful watershed education experiences (MWEEs).…

Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

The present article analyzes the service-learning experiences of US students during a short-term study-abroad trip to Germany in July 2017. The study identified a key, overarching challenge: the gap between students' expectations and the actual study-abroad outcome. The overall service-learning study-abroad experience was deemed very positive for…

Business schools and graduate business programs have struggled since their inception to ensure that what students learn in their courses will resonate with the skills needed in their careers. To date, there has been limited attention paid to cocurricular experiential learning opportunities to assist with this challenge. In this article, we discuss…

This study examines how a cohort of 32 Chinese student teachers experience a 3-week Intensive Study Abroad Programme in Canada, which focused on facilitating understanding of teaching and learning from an international perspective. Research findings underscore the effectiveness of a context responsive approach to cross-cultural teaching and…

"After the death of the last witnesses the memory of the Holocaust must not be left to historians alone, now is the time for works of art" Aharon Appelfeld. This study focuses on the role and contribution of monuments to educating about Holocaust commemoration in Israel. Holocaust monuments are located throughout Israel, from north to…

For more than 20 years, traditional medicine of Mexico, the U.S. Southwest and other countries has been taught as a series of academic course at the University of New Mexico in Albuquerque in the United States. These courses focus on traditional uses of healing plants and rituals for students in higher education and the community. These courses…

Promoting open reflection and exploration on group dynamics is delicate work and is often considered 'not very business-like' in a business context. How to approach this work is a constant balance and struggle for action learning practitioners. In this account of practice, we present central elements in our action learning framework -- Action…

Biodiversity education is widely considered a necessary component of protecting global biodiversity by helping to change harmful attitudes and actions. BioBlitz events, rapid surveys of all living things in a defined area over a set period, are becoming a widely used practice for biodiversity education. The aim of this study was to evaluate the…

Fashion design education has grown by leaps and bounds across world in recent years. It aims to prepare students with knowledge, skills and attitudes (l{SA) to work in fashion industry and be employable. To empower students with much needed l{SA, fashion design programs have industrial internship as a mandatory requirement that enables students to…

The Walls Project encourages educators to broaden management teaching beyond individual and organizational variables and outcomes to systemic variables and outcomes. Its focus is on discovering independent variables that have social and environmental impacts and are currently neglected. Founded by six individuals who met at a RMLE UnConference in…

In an effort to move students beyond their typical understanding of social media, "the collaborative identity project" requires that they collectively contribute to one single, pseudonymous, online identity spanning five popular social websites over the course of one semester. In this enriching and thought-provoking exercise, students…

Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. 'Pre' and 'post' comprehension testing of students on the SPIN selling approach was completed to…

This article discusses a current research project being undertaken by Tate Liverpool with a local university. The study is exploring the impact of a school-in-residence programme on children, teachers and the gallery. The invitation to schools to undertake these residencies fits with current agendas within the museum and galleries sector where…