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Direct linkHindmarsh, Chloe S.; Jones, Sandra C.; Kervin, Lisa – Health Education Research, 2015
Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour and results of alcohol media literacy programmes vary considerably, resulting in a number of unanswered questions about effectiveness. To…
Descriptors: Media Literacy, Health Behavior, Teaching Methods, Program Development
Corby, Patricia – English in Australia, 2008
The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that…
Descriptors: Advertising, Creative Writing, Online Courses, Case Method (Teaching Technique)
Williams, Harold, Ed. – 1989
These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles);…
Descriptors: Access to Education, Advertising, Career Development, Computer Oriented Programs
