Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…

Offers suggestions to community service coordinators on how to encourage the use of service learning projects among business faculty in the form of consulting for non-profit organizations. Provides examples of projects in marketing and management courses and discusses how to implement this type of activity in a business course. (EV)