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Tootle, John C. – ABCA Bulletin, 1979
The author requires students to sample articles in two magazines and compare their readability levels. He also emphasizes the importance of writing directly--not up or down--to an audience. (RL)
Descriptors: Assignments, Business Communication, Higher Education, Readability
Peer reviewedMarkel, Mike – Journal of Business and Technical Communication, 1995
Compares the writing of two students--a competent writer and a weak one--in a technical communication course before and after discussion of design principles. Finds that a basic understanding of design principles helped them improve document macrostructure but had little effect on document microstructure. Suggests that integrating document design…
Descriptors: Case Studies, Classroom Techniques, Higher Education, Instructional Effectiveness
Brown, Francis J. – 1978
The Gunning Fog Index of readability indicates both the average length of words and the difficult words (three or more syllables) in written material. This document describes a business communication course at Wayne State University in which students calculate the Gunning Fog Index of two of their writing assignments with the aid of the…
Descriptors: Business Communication, Class Activities, Computer Assisted Instruction, Computer Programs
Bruno, Sam J., Ed.; Pettit, John D., Jr., Ed. – 1985
These conference proceedings contain the following 23 presentations: "Development of a Communication Skill Model Using Interpretive Structural Modeling" (Karen S. Nantz and Linda Gammill); "The Coincidence of Needs: An Inventional Model for Audience Analysis" (Gina Burchard); "A Computer Algorithm for Measuring Readability" (Terry D. Lundgren);…
Descriptors: Adult Education, Business Administration, Business Communication, Business Education
