A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

The effects of a parent-implemented naturalistic intervention on the communication skills of a 4-year-old boy with autism using an alternative and augmentative communication (AAC) system were investigated. The child's mother was taught to use 4 naturalistic teaching strategies that incorporated a picture communication system during 2 typical home…

Describes two chief alternative models of English instruction, critical theory, and constructivism or naturalistic inquiry. Discusses the functions of genre in disciplinary communities. Argues that naturalistic inquiry does not constitute a comprehensive corrective to the legacy of positivism. (HB)

The current study describes preschool teacher-child interactions during several commonly scheduled classroom activities in which teachers deliver instructions. An observation system was developed that incorporated measurement of evidence-based compliance strategies and included the types of instructions delivered (e.g., integral or deficient…

Discusses benefits, costs, locales, class recruitment, field supplies, timing, and testing methods. Provides a listing of Caribbean marine field stations routinely available to college classes. (MVL)

This study gathered information about the personal teaching theories, learning styles, and teaching methods and techniques of instructors in a business setting. Results of the study and principles derived from research on faculty development are reflected in a proposed intervention model which is designed to improve instructor skills. (MBR)

A participant observation study was conducted to address socialization, cultural, and values questions related to high school students' interactions with microcomputers. Specific issues addressed included: (1) student social patterns in microcomputer interactions; (2) cultural and sex differences in microcomputer interactions; and (3) student…

This study combines quantitative and ethnographic methods to analyze middle-school students' uses and understandings of microcomputers and videotex. As an experiment in teaching library research skills, 27 eighth graders were assigned to search an online encyclopedia in preparation for writing a science theme. The students' operational practices…

Considers the complete ethnographic project as a strategy for teaching qualitative methods. Describes an undergraduate class where students chose an ethnographic setting, gathered and analyzed data, and wrote a final report. Settings included Laundromats, bingo halls, auctions, karaoke clubs, and bowling leagues. (MJP)

Current issues in educational communications and technology are addressed in this collection of 31 papers, in which research reports predominate. Topics discussed include factors related to the learner, e.g., aptitude, recall, computer anxiety, field dependence/independence, reading ability, learning strategies, and cognitive style. Presentation…