Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

The rapid, widespread implementation of artificial intelligence technologies in workplaces has implications for business communication. In this article, the authors describe current capabilities, challenges, and concepts related to the adoption and use of artificial intelligence (AI) technologies in business communication. Understanding the…

The comparative research paper explores the use and risks of social media in South African, USA and European schools. It discusses the potential challenges that schools, educators and learners may face such as cyberbullying, sexting, identity theft, fraud, catphishing, cybercrimes, excessive online presence, and addiction to social media. The…

The Internet poses a variety of risks at both the individual and societal levels including scams and the spread of misinformation. Older adults are especially vulnerable to many of these risks. This paper argues that one important strategy for combating such threats is through digital media literacy education. Although a good deal of research on…

In a teacher education context, this study considers the use of social media for building a professional online presence and learning network. This article provides an overview of uses of social media in teacher education, presents a case study of key processes in relation to professional online presence and learning networks, and highlights…

In thinking about teens and online risks, school librarians need to know researchers generally agree that, despite the popular image of pedophiles and criminals lurking online waiting to harm innocent young people, in reality social media use is only about as risky as most everyday social interactions in the offline world (Agosto and Abbas 2013).…

Background and context: Schools in Australia and internationally are increasingly adopting a Bring Your Own Device (BYOD) approach to teaching and learning. The review: While discussion of a BYOD approach has taken place, there is a dearth of consideration of the potential impact of BYOD policy on student health. Implementation of a BYOD policy…

Blended or hybrid course design is generally considered to involve a combination of online and classroom activities. However defining blended courses solely based on delivery mode suggests there is nothing more to a blended course than where students meet and how they use technology. Ultimately there is a risk that blended courses defined in this…

New literacies have challenged all players in the educational enterprise in many different ways. Youth are now engaged in literacies that extend well beyond the safe and respected traditional texts that their parents experienced in school. In this research we analyze parents' perceptions of the relative educational value of their children's…

This booklet gives adults practical tips to help kids navigate the online world. Kids and parents have many ways of socializing and communicating online, but they come with certain risks. This guide encourages parents to reduce the risks by talking to kids about how they communicate--online and off--and helping kids engage in conduct they can be…

The 7th International Conference on Education Data Mining held on July 4th-7th, 2014, at the Institute of Education, London, UK is the leading international forum for high-quality research that mines large data sets in order to answer educational research questions that shed light on the learning process. These data sets may come from the traces…