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Aertsen, Tamara; Jaspaert, Koen; Van Gorp, Baldwin – Business Communication Quarterly, 2013
In this article, an educational project is described that was formulated with the aim to give master's students in business communication the opportunity to experience how theory could be applied to shape practice. A 4-week project was developed in which students were urged to use communication theory and linguistic theory to manage the…
Descriptors: Simulation, Theory Practice Relationship, Business Communication, Business Administration Education
Beggs, Jeri Mullins – Marketing Education Review, 2011
The ineffectiveness of business ethics education has received attention from the popular press and the Association to Advance Collegiate Schools of Business after repeated ethics scandals. One possibility is that teaching ethics is different from other content areas because ethics is best learned when the student does not know it is being taught.…
Descriptors: Business Administration Education, Ethics, Ethical Instruction, Teaching Methods

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