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Direct linkKnight, Peter; Mich, Claudia C.; Manion, Michael T. – Journal of Marketing Education, 2014
Sales education programs are undergoing rapid growth and dynamic change as more business and other undergraduate students pursue sales jobs as desirable career entry points. The number of collegiate sales programs has grown dramatically over the past decade, and sales educators today are increasingly focused on teaching experientially. That is,…
Descriptors: Business Administration Education, Sales Occupations, Self Efficacy, Undergraduate Students
