The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

The COVID-19 pandemic has displayed new challenges for chemistry instructors and students worldwide. An essential part of learning chemistry involves interactions in a laboratory ambiance. However, nowadays, it is necessary to consider alternatives to teaching experimental chemistry in an online environment. As a course project proposal, the…

Research has documented that applied projects that are experiential and grounded in the course contents offer effective hands-on experience to students to understand the course materials and apply their learnings in a meaningful way. Experiential learning is particularly relevant to Master of Public Administration Programs (MPA), which are usually…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

For instructors engaged in teaching evaluation, bridging the gap between the content of formal educational experiences and what we want future evaluators to be able to do in practice remains a challenge. Studying the format and quality of university courses focused on program evaluation is one mechanism through which we might begin to narrow this…

The purpose of this Action Research study is to examine the current teaching methods in the virtual education setting and see how professional ideologies of educators may be influenced when introduced to new knowledge. The current education model heavily favors preparing for standardized tests, which the researcher contends is not an accurate…

This study evaluated the experiences of faculty-practitioners, graduate students, and a community partner within the context of a professional development (i.e., career education) course at a large, research-intensive institution. Over the course of a 16-week academic semester graduate information technology students worked in collaborative…

This qualitative study examined how seven graduate students became prepared to teach in an unfamiliar online PBL environment through an experiential professional development program. During the 75-hour preparation program, graduate instructors completed readings and practice activities, immersed themselves in the student perspective, and completed…

Purpose: This study aims to propose a service-dominant logic (S-DL)-informed framework for teaching innovation in the context of human--computer interaction (HCI) education involving large industrial projects. Design/methodology/approach: This study combines S-DL from the field of marketing with experiential and constructivist learning to enable…

Teaching an online course was always something I resisted. Like many of the colleagues I have talked to, I was worried that the lack of face-to-face interaction would significantly take away from the quality of the education for the students. With a class like Recreation Programming, I knew that students needed hands-on experience with running a…

This paper details an experiential influencer marketing project in which students acted as micro-influencers to develop and promote their personal brands using social media accounts and blogs. Students reflected on their strategic decisions and performance in six weekly Slack posts. The pre-launch preparation, along with students' successes,…

To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

Taking advantage of the possibilities for learning outside of school requires us to build on what we know about why it is so hard to sustain and scale up unconventional educational experiences within conventional schools. To illustrate the opportunities and challenges, Thomas Hatch describes a large-scale approach to project-based learning…

Teamwork skills are an important part of business school curriculum typically taught using project-based experiential methods. This paper presents best practices for teaching teamwork skills to Gen Z students using a project-based learning, peer mentoring approach. With experiential learning theory as a guide, an interdisciplinary process was…

Background: Biophilia is becoming an important theme in contemporary design practice. Research in this area has demonstrated measurable improvements in human health and wellbeing when built environments are able to connect people to nature. However, there is much debate about how design students can best learn to fluidly implement biophilic…