Amidst the challenges posed by the Covid-19 pandemic, this study investigates the impact of Problem-based Language Learning (PBLL) using DingTalk on enhancing Business English Writing skills among Chinese undergraduates. Employing a mixed-method approach, the research involved two phases. In the quantitative phase, a twelve-week quasi-experimental…

This study aimed to evaluate the utility of artificial intelligence (AI) in improving the persuasive communication skills of online Master of Business Administration (MBA) students. In particular, this study investigated the influence of personalization through AI using the Google Gemini platform on conventional and online instructional…

The educational potential of mobile and social media technologies in combination is becoming increasingly salient with the advance of modern technology. However, there is a dearth in the research on educational use of mobile social media for language learning. This study adopted a qualitative single case study approach to investigate a language…

The purpose of the study is to examine and evaluate the impact the "flipped classroom" model-based learning environment accompanied by multimedia-based textbook entitled "English through Soft Skills" provides for the learning styles of the university students majoring in Economics. The study sought to identify tangible…