Despite the increasing use of the statistical programming language R in statistics and data analysis (SDA), its implementation in communication science education is limited. Experiences, recommendations, and a critical exchange are therefore scarce. The following contribution addresses this very gap. At the Department of Journalism and…

As data have become more prevalent in academia, industry, and daily life, it is imperative that undergraduate students are equipped with the skills needed to analyze data in the modern environment. In recent years there has been a lot of work innovating introductory statistics courses and developing introductory data science courses; however,…

Businesses assess public sentiment toward relevant topics and gain valuable insights through social media analytics (SMA). Students of business information analytics can therefore reap multiple benefits from SMA as a learning tool. We designed and implemented an SMA capstone project that integrated undergraduate research and community engagement.…

As we examine the pandemic's impact on higher education, we can see that many previously traditional teaching and learning frameworks have been invalidated, and the need for new teaching and learning approaches has increased. This indicates that the traditional frameworks for higher education may no longer be effective. Consequently, there is a…

Data visualization is an important tool for communicating research results. This manuscript discusses a method that instructors can use to introduce political science students to visualizations and discusses strategies that instructors can share with students about how to create high-quality visualizations. These strategies can help students make…

We are living in the Big Data era, and yet we may have serious troubles when dealing with a handful of kinetic data if we are not properly instructed. The aim of this paper, related to enzyme kinetics, is to illustrate how to determine the K[subscript m] and V[subscript max] of a michaelian enzyme avoiding the pitfalls in which we often fall. To…

Instructors at postsecondary institutions have designed a myriad of data science classes to keep up with the rise of big data. Businesses and companies have become increasingly interested in hiring people with strong data acquisition, management, and communication skills. Since data science as a field of study is relatively new, though it has deep…

Data modeling practices are often invisible to students in introductory biology courses. However, developing a well-rounded understanding of these practices is critical for scientific literacy. Furthermore, introductory undergraduate science laboratory courses are often taught by graduate students or novice instructors with little autonomy,…

Teaching software engineering (SWE) as a core computer science course (ACM, 2013) is a challenging task. The challenge lies in the emphasis on what a large-scale software means, implementing teamwork, and teaching abstraction in software design while simultaneously engaging students into reasonable coding tasks. The abstraction of the system…

This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480…

A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…

We provide a computational exercise suitable for early introduction in an undergraduate statistics or data science course that allows students to "play the whole game" of data science: performing both data collection and data analysis. While many teaching resources exist for data analysis, such resources are not as abundant for data…

BRIDGES is a software framework for creating engaging assignments for required courses such as data structures and algorithms. It provides students with a simplified API that populates their own data structure implementations with live and real-world data, and provides the ability for students to easily visualize the data structures they create as…

This paper explores the potential of a collaborative research laboratory to enhance advertising education by catalyzing student learning, engagement, and faculty interaction. By offering a comprehensive blueprint through this lab, we illuminate how institutions can leverage the benefits of such labs through immersing students in practical consumer…

Firms desire graduates capable of executing current and future business practices, many of which revolve around data. To meet those needs, we shifted the orientation of our required information systems course from technology to data. Instead of a survey of information systems, students learn the data acquisition-preparation-mining-presentation…