Undergraduate students showed an increase in moral reasoning (DIT) after a semester-long course covering topics of advertising ethics, completing a new advertising ethics training program (CEAE), and engaging in activities that allowed for reflection. Students placed more importance on postconventional stages of moral reasoning over personal…

Creativity is a system of relationships between individual creators, culture and a field of gatekeepers who select and validate ideas. Within the cultural community of advertising, practitioners operate using informal and implicit rules, called creative codes, about what represents creative excellence as expressed through outputs, shared norms,…

In this article, I review how people organize values and goals in their minds and I suggest teaching demonstrations, exercises, and assignments to help students learn this material. I pay special attention to circumplex models, which represent the extent of conflict or compatibility between values and goals, and to the well-researched distinction…

The COVID-19 pandemic has given the entire country a crash course in virtual education and digital education platforms. School leaders have been forced to consider a set of very imperfect options as they struggle to reopen their schools. This three-brief collection identifies key issues for school leaders to consider before adopting a digital…

The influence of media on adolescents' health practices and behaviors, including personal values, beliefs, and perceived norms cannot be overstated. Youth media consumption continues to increase. Media messages are carefully designed to persuade the consumer to believe or do something. Some of the most persuasive media messages can be found in…

Distributive Education teachers should be aware of the skepticism that exists in advertising today and alter their teaching methods by adopting a new eclecticism that replaces cleverness with the appearance of truth. The author suggests appealing to the consumers' guilt and greed. (BP)