T.V. Ads: What Are Youngsters Buying?.

Kauchak, Don

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Peer reviewed

ERIC Number: EJ179212

Record Type: CIJE

Publication Date: 1978

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T.V. Ads: What Are Youngsters Buying?

Kauchak, Don

Educational Leadership, 35, 7, 530-2, Apr 78

Television and television commercials are an important part of the environment that shapes today's students, and unless teachers recognize this, they will be attempting to teach space-age children using horse and buggy methods. (Author/JG)

Descriptors: Elementary Secondary Education, Social Influences, Teaching Methods, Television, Television Commercials, Television Viewing, Youth

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