It is generally accepted that culture is inseparable from language. However, the provision of culture in FL courses takes different forms. At Manchester Metropolitan University (MMU), minor route/30 credit language students in the Uniwide Language Programme are allocated 1 h for cultural studies (known as the project hour) in addition to a weekly…

The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

This study aims to examine and demonstrate practices, elements and techniques employed by the action research method. It examines the use of films in sociology instruction in college, and the influence of films on the development of students' understanding of human nature. Based on the professional experience of the authors films utilize and…

This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

Classroom response systems (CRS), also called student/audience response systems or clickers, have been used by business instructors, particularly in larger classes, to allow instructors to ask students questions in class and have their responses immediately tabulated and reported electronically. While clickers have typically been used to measure…

Literature reviews provide the literature that illustrates the common knowledge and the researchers' stand in their research. The literature review is designed with suitable organization and framing so the readers can build their knowledge. However, only few studies on the organization and framing of a literature review. Therefore, the researcher…

In 2013, the so-called Viducation project was launched at the Institute of Romance Studies at the University of Kiel4 (CAU) as a reaction to the new Bachelor of Arts and Masters of Arts degree programmes in order to improve students' learning skills and core competences by creating subject-related videos. Filmmaking by students is already widely…

Multicultural education includes the design of learning environments according to different cultural characteristics and learners' respectful attitudes towards these characteristics. One of the teachers' expected competencies in multicultural education is recognizing learners' cultural characteristics and being respectful of these during the…

This paper presents results from using an asynchronous Web-based discussion forum coupled with an integrated student peer rating system as one component of an introductory Information Systems (IS) course with high enrollment (e.g. a class with over 100 students). There are two major issues with the typical introductory IS course: it covers too…

Having returned to teaching the basics of pricing fixed-income securities after several years, the author recalls the difficulty students have in understanding the total return provided by fixed-income securities that are purchased at either a discount or premium from face value. This teaching note attempts to clarify the concept by suggesting…

COVID-19 pandemic has profound global impact not only as a health crisis, but also as a time period that gave birth to radical social changes. Following the suggested measure of social distancing, responses of US educational system--shifting the mode of instruction to online only--present the significance of technology towards the contemporary…

This article, the second of a two-part series, features 11 teaching innovations presented at the 2014 Association for Business Communication annual conference. These 11 assignments included leadership and other-focused communication--detecting communication style, adaptive communication, personality type, delivering feedback, problem solving, and…

The globalisation of higher education and the resultant increase in the cultural and linguistic diversity of the student body has cast the spotlight on English language proficiency as never before. How universities best assess applicants' linguistic suitability for their future degree studies, set appropriate proficiency thresholds, and put in…

EFL students at the College of Languages and Translation take 4 reading courses in the first four semesters of the translation program. The textbooks used are Interactions 1 & 2 and Mosaic 1 & 2. The present study examines the amount of reading texts, reading exercises, and reading subskills covered by instructors in the Reading I, II,…

Institutions of higher education (HE) and language programs (LPs) are ecologies or complex adaptive systems whose components constantly interact to create innovation and change (see Larsen-Freeman & Cameron, 2008; Lichtenstein et al., 2006; Pennington & Hoekje, 2010a, 2010b; Uhl-Bien et al., 2007). As part of these complex dynamics,…