The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos.…

The importance of staying relevant when teaching advertising courses is hardly a new concept, nor is the use of inviting guest speakers to achieve this goal. However, empirically assessing advertising students' perceptions of guest speakers is an underexplored area. To address this gap and consider the perspectives of diverse student populations,…

This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and…

This article describes how a programmatic advertising course was developed and taught for undergraduate students. Depending on the resources available when the course was offered each time, different approaches were taken, which were the client-agency approach, consulting approach, and custom learning approach. The course content consisted of…

An increased public knowledge of the health benefits of unsaturated fats has resulted in a surge of different cooking oils. Intense advertising of various oil brands claiming to provide the best dietary recommendations often leaves buyers unclear of what their best choices are. Herein, we describe a research-based project for upper-level…

"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.

This article presents results from a case study which investigated how Norwegian English foreign language (EFL) learners, roughly aged 16-17, take action through redesigning a multimodal advertisement. Data was collected from a redesign task at the end of a 16-week intervention, in which three classes were introduced to critical visual literacy…

Purpose: This paper aims to offer practical guidance on teaching about digital extremism -- defined here as the intersection of digital disinformation campaigns with political extremism -- by highlighting four pedagogical challenges: the danger of unintentionally "redpilling" students; the slippery slope to false equivalency and…

It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into…

Social media are a popular source of information for young people, serving the purposes of not only communication but also the creation and distribution of content as well as advertising. However, that content may contain science-related information that in many cases is not based on scientifically proven sources. Content creators and/or…

In this invited commentary, I reflect on the philosophical changes to my pedagogical approach during the COVID-19 pandemic. Inspired by Mehta and Aguilera's (2020) "humanizing pedagogy approach," the commentary provides four elements to capitalize on when designing courses aspiring to inspire a brighter future in advertising.

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

The literature concerning students' understanding of the equal sign has focused narrowly within the context of formal mathematics. Researchers have put forth a hierarchy of conceptions of the equal sign with only the top level regarded as correct. Meanwhile, we find that the equal sign is used widely and in a variety of ways in advertising and…