Examines the use of key words in two poems. (DF)

Notes the prevalance of advertising language and personae in student writing. Includes exercises that evoke the advertising voice, suggesting that using these as a stepping stone to teaching advertising is preferable to a separate advertising unit. (HTH)

Explains how to involve students in teaching poetry. (FL)

This article is directed to teachers of English as a second language and suggests sources of dialogues; ways to use dialogues in listening, speaking, reading and writing; using dialogues in personalized instruction and choosing dialogues. Dialogues should be short, natural conversations adapted to individual students. (CHK)

Discusses ten areas to be aware of when analyzing ads and offers suggestions for a unit on advertising interpretation and a bibliography of materials about advertising. (TO)

Reports on Project Input at the Hoffman, Minnesota High School which gives students experience in using oral language with residents in a nursing home, retarded children and adults, and pupils in an elementary school. (RB)

Emphasizes the importance of teaching verbal communication in the classroom through small group instruction. (RB)

Response to a critique on author's Language in Use" approach to exploring the nature and function of language in the classroom. (MB)

Three brief articles present ideas for instructional materials and techniques. One idea examines word use in advertising, especially homophones. A second suggests a game to identify and label parts of the Great Pyramid. The third provides a number of mathematical games and exercises in French. (MSE)

Presents data which shows, in a systematic and objective way, how the same speaker can express the same meaning in a variety of ways depending upon the social situation. Such data offer the teacher of English a basis for discussing some of the linguistic features involved in this variation. (Author/PJM)

Discusses the linguistic and social significance of titles and forms of address. Mentions the frequently occurring variants in American usage and laments the neglect of the topic in textbooks. (IFS/WGA)

Notes that the pursuit of meaning in drama is part of a larger pursuit of the means by which meaning is created and shared. Explains that a systems analysis allows researchers to step back from the subject, to imagine, and construct connections more clearly. Concludes that systems analysis is a useful tool in finding a language appropriate to a…

This article suggests that the notion of "conceptual fluency," which has been derived from the current research on the role of metaphor in language and cognition, can be used to draft a teaching curriculum around the notion that metaphor is the organizing principle of common discourse. (51 references) (MDM)

Presents various definitions of culture and contemplates how much a culture can really be shared by those not born into it. Asserts that, in international education, certain concerns must be raised, including: (1) a truly shared meaning depends upon a shared culture; (2) language plays a key role in understanding and developing a culture; and (3)…