Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…

Today's advertising students are digital natives who grew up embracing technology in all facets of their lives. This study reports the results of a survey of 39 advertising creatives and art directors as they described the role that technology plays in the conceptualization process at advertising agencies around the country. The findings suggest…

This article examines the impact of experiential learning projects in communication education on the development of critical professional skills and social activism of students. We argue that an effective integration of ethically relevant issues that could be addressed from the communication practice in classroom instruction helps students to…

In this article Vanessa Mari describes how she uses the linguistic landscape to bridge two or more languages with students learning English. The linguistic landscape is defined by Landry and Bourhis (1997, 25) as "the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on…

Technological developments bring along lots of innovations. One of the innovations that have become widespread in recent years is the concept of augmented reality. In current scientific literature there are a lot of studies in literature about augmented reality which can be defined as the combination of real and virtual worlds, experienced by…

Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…

Courses: Introduction to advanced classes in Media Studies, Women's Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.

When Agnew found the same, largely negative, dominant discourses of menstruation present in classroom lessons that researchers have been identifying for over 30 years, she sought different approaches to menstruation education. In this article the authors highlight the power of the media to (re)construct dominant discourses of menstruation and the…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

Mass media's educative function has had a considerable influence in Kenya since the colonial period. The impact of mass media in shaping the contemporary worldviews--how people see and live in the world--has led to the transformation in the society. The influence of mass media especially in reinforcing commodification and economic rationalism…

While historical thinking has a rich literature, civic thinking has been an underdeveloped area of research in social studies education. I discuss in this article three activities designed to strengthen students' civic thinking skills by examining the "political death and resurrection" of Richard Nixon in the 1960s. These three…

The Digital Archival Advertisements Survey Process (DAASP) model is a collaborative active learning exercise designed to aid students in evaluating primary source documents of print-based advertisements. By deploying DAASP, the researchers were able to assess the students' ability to evaluate their biases of the advertisements in a first-year…

At a time when contract cheating advertisements are proliferating both online and offline, an analysis of their format, wording and approach furnishes critical information for educational providers about the attitudes of international students towards academic honesty. This analysis, in company with the available research literature, points to…

Instructional design and training skills have become a key competency that is expected of public health professionals. However, the research on educating public health students as instructional designers (ID) is lacking. The purpose of this study is to better understand how novice IDs design trainings using their design judgment in an authentic…