This paper discusses the use of television commercials as instructional aids in the teaching of persuasion. Utilizing commercials in considering the sexploitation of women is recommended. The triadic relationship of advertisers, programmers, and audiences is discussed. Television commercials as instructional innovations are advocated for the…

The document offers a brief evaluation of the effectiveness of the lecture method of teaching and a detailed outline of the characteristics that make it effective. While some of the effectiveness lies in the lecturer's ability, subject discussed, and circumstances, there are certain guidelines and procedures which are generally followed by…

Creative writing assignments are described which prepare students better to apprehend and appreciate Shakespeare's art.

Investigates the implications of conceiving writing-as-performance. Claims that public speaking compares closely with a writing-as-performance course. Focuses on students' perception of themselves as writers and of their audience and presents several analogies comparing writing with other performance activities. (JD)

Discusses the possibility that a writer's audience may be more malleable than it is normally assumed to be and describes how one researcher worked with several advanced college writers to learn more about the dynamics of their composing processes. Suggests that the use of these writing strategies may benefit both teachers and students. (JD)

Describes ways to integrate storytelling into outdoor education programs. Discusses use of storytelling to teach history, culture, concepts, or values; stimulate imagination; learn new words; set a mood; encourage listener participation; and foster caring attitudes about the environment. (LFL)

This book helps theater teaching artists develop connections between their pedagogical and artistic selves. The book presents a framework for thinking about the work of teaching artists in general and theater teaching artists in particular. Through descriptive examinations of practice, the book also provides theater teaching artists and those who…

A design rationale for introducing electronic equipment (a group response system) for student interaction in lecture theaters is presented, linking the instructional design to theory. The effectiveness of the equipment for learning depends mostly on what pedagogic method is employed. Various alternative types are introduced, including: assessment;…

Radio is a new force which science has placed in the hands of civilization. Its potential uses are so numerous and varied that it has captivated the imagination of the entire civilized world. As a means of diffusing entertainment and information over wide areas, broadcasting has no peer. Steadily it is breaking down the barriers of isolation,…

Reviews the effect of research into the writing process on British English-as-a-foreign-language (EFL) pedagogy and considers what is meant by process writing. The article offers recommendations for improving writing tasks in coursebooks to practice and develop students' skills needed at each stage of the writing process. (12 references)…

Includes a preface and two articles: "Rhetoric in Action: Roger's Social Studies Classroom" and "Rhetorical Understandings for Social Studies Teachers." Details how one teacher applies rhetorical principles to teaching, so that student learning, enjoyment, and motivation increase. Focuses on the definitions and principles of…

States that, if writing teachers are to do a better job in teaching writing, they must create a writing community in their classrooms that motivates students instrumentally and integratively in the writing process. (MG)

Educators increasingly recognize that students need a more contemporary, multimodal literacy that requires them to examine how their written, oral, visual, and electronic modes of communication inform one another to generate meaning. Helping students hone their multimodal literacies will enable them to develop PowerPoint presentations in ways that…

These proceedings contain the papers of the 10th International Conference on Mobile Learning 2014, which was organised by the International Association for Development of the Information Society, in Madrid, Spain, February 28-March 2, 2014. The Mobile Learning 2014 International Conference seeks to provide a forum for the presentation and…