Writing teachers and theorists face political and pedagogical dangers because of their increasing tendency to align themselves against each other on the side of either rhetoric or composition. As the differences between the two schools widens, writing teachers stand to lose political ground in English departments and their students stand to lose…

Designed to tap the rich collection of instructional techniques in the ERIC database, this compilation of lesson plans offers practical suggestions for developing high school students' writing skills. The 37 lesson plans in this book are divided into four sections: (1) descriptive; (2) audience/voice; (3) expository; and (4) creative. A user's…

Kenneth Burke's concepts of identification, the five terms of dramatism, and strategic uses of ambiguity can be successfully taught to undergraduates if appropriate and familiar examples are used. Print and electronic advertising offer the instructor an up-to-date, familiar, and abundant source of classroom examples. Market segmentation models…

Writing teachers should employ a pragmatic-eclectic approach to help freshman students become acquainted with as many writing models as possible. To privilege one model over the many others is to ignore the student's need for self- and world-discovery. The composition classroom has become the current center of critical reading and thinking skills,…

We describe the evolving learning design of a computer-based exercise called "Director's Cut" that challenges students to create their own video sequence from a set of clips we provide. The context is a film theory course where the community of educators have been interested in introducing practical exercises so students can, for…

In this working paper on adult education in the Los Angeles area, future needs for university extension and other specialized educational services outside the formal educational structure of the state are discussed. Professional continuing education and the needs of housewives and retired persons, high school and university dropouts, persons…

Students need to be equipped with a rhetoric which emphasizes relationships rather than analytic separations.

Describes a three-week unit, "Television Communication and Critical Thinking," designed to make junior high students more forceful writers and discriminating viewers. Argues that by analyzing television advertising, news, and programming, students learn to think more critically about communication techniques and to use those techniques…

In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

The focus of the articles in this journal issue is helping students write for real audiences. The document contains the following articles: "Real Audiences: The Only Kind We Write For" (Margaret Queenan); "A Literary Magazine for Middle Grades" (Anthony R. Angelo and Marie-Jeanne Laurent); "Rewarding Understanding and…

A literature search was made to assess information sources used by adult educators in deciding on educational content and format and achieving overall balance within agency programs. Attention was given to the involvement of individuals and groups in decision making as well as to certain conceptual factors in the decision making process.…

Presents comments and responses on three "College English" articles: Robert Connor's "Journals in Composition Studies," Dennis Rygiel's "On the Neglect of Twentieth-Century Nonfiction," and C. H. Knoblauch and Lil Brannon's "Writing as Learning through the Curriculum." (RBW)

Drawing from 10 widely used freshman writing textbooks, this article demonstrates the problem of implicitness existing in regard to 2 notions central to writing instruction in the United States: "voice" and "audience." The article enumerates ways in which textbook presentations of these concepts disadvantage second-language…

Shares the attempts of one teacher to structure a program that allows students to learn and grow as a community of readers and writers through the use of a response-centered curriculum. (MG)

Discusses how research on conventional discourse patterns in professional settings provides useful insights into the design of language for specific purposes/English for specific purposes courses (LSP/ESP). Suggests an LSP course should aim at developing students' genre awareness. The question of whether genre conventions should be explicitly…