How can teachers foster good reading in pupils aged 7-11? This book explains the way to do it. What is this book about? Reading comprehension is so much more than just reading words, and this book explains how to develop all aspects of it for pupils aged 7-11. Written by top experts in the field, it includes eleven in-depth case studies--taken…

This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…

In this article, I review how people organize values and goals in their minds and I suggest teaching demonstrations, exercises, and assignments to help students learn this material. I pay special attention to circumplex models, which represent the extent of conflict or compatibility between values and goals, and to the well-researched distinction…

The COVID-19 pandemic has given the entire country a crash course in virtual education and digital education platforms. School leaders have been forced to consider a set of very imperfect options as they struggle to reopen their schools. This three-brief collection identifies key issues for school leaders to consider before adopting a digital…

This paper reflects on how a 'sense of belonging' is cultivated for both the teaching team and the students in a large, core first year Business unit. In the Innovative Business Practice (IBP) unit students develop their personal brand and professional identity through strength-based science, and also pitch creative solutions to social problems.…

Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…

Empirical evaluations of practical teaching units integrating content and language in higher education are rare and deserve more attention. The current article aims to narrow this gap by providing an empirical study of an integrating content and language in higher education (ICLHE, Smit & Dafouz, 2012) teaching module. It investigates the…

Students in communication, and particularly in advertising, are encouraged to value creativity. However, even in programs that value creativity, it can be difficult to encourage creativity in the process of research that guides communication efforts. The project described in this paper--"Street Crossing"--is used in upper-division and…

Advertising is everywhere: on television, on the internet, on billboards and in print media. It is important to be able to understand and process the advertising messages that we are bombarded with daily. Advertising frequently uses scientific information to make a product appear more credible or to underscore specific features or benefits.…

This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology…

Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…

The transformation of higher education has been a pressing concern for policy makers and practitioners. This article provides examples of the transformative potential of assessments designed within the framework of a multi-literacies and heteroglossic pedagogy in an Applied English Language course at a South African university. These assessments,…

While starting a tutoring program may seem like a daunting and time-consuming task, it does not have to be. The best way to approach the creation and development of a tutoring service is with a list of clear objectives. In this article, the author describes the process she used to create a tutoring program with her English as a foreign language…

Reflective learning has long been studied in many disciplines. A primary way that reflective learning has been taught is through journaling. With the advent of e-learning, journaling has moved to the Web in the form of blogs. The current paper reviews the current state of journaling and blogging research with specific recommendations for marketing…

Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour and results of alcohol media literacy programmes vary considerably, resulting in a number of unanswered questions about effectiveness. To…