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Download full textSheinkopf, Kenneth G.; And Others – 1971
One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…
Descriptors: Advertising, Elections, Group Unity, Information Needs
