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Olson, Lyle D. – Journalism Educator, 1989
Suggests that few references to the important issues of audience awareness exist in news writing textbooks and that technical writing literature can fill this gap. Identifies two main aspects of audience awareness, three key reasons why it should be taught to journalists, and gives audience types. Provides classroom exercises. (MS)
Descriptors: Audience Awareness, Audiences, Higher Education, Journalism Education