Describes how professional writers from Bell Northern Research, enrolled in a professional writing program, designed a quick reference guide for in-house use, and then provided a theoretical framework to ground and explain their visual design choices. Offers the instructor's theoretical reflections on how visual design can motivate readers to read…

Studies the visual markers which students employ in writing descriptive and instructional text. Applies the guidelines approach, design decisions approach, and the information/reader model approach. Reports that beginning technical writing majors used fewer illustrations and visual markers than did technical majors. Suggests that the results may…

Writing research has long attempted to define and assess coherence in written prose; however the researchers have often ignored or inadequately met the needs of writing students who require a simple definition of coherence that they can use to revise their own prose. One exception is Joseph Williams, author of "Style: Ten Lessons in Clarity…

The purpose of this book is twofold: to present important coherence models and to suggest how insights from coherence theory and research can be introduced to the classroom. The book is organized into four sections: theoretical overview, coherence models, studies of student writing, and pedagogical approaches. Articles include: "Seven Problems in…