The continuing technological development of the advertising and public relations (PR) industry and increasing transfer of marketing expenditures from traditional channels to emerging digital media have placed a heavy burden on advertising and PR education. While it is not clear how educators are responding to the digital challenge, this study…

Describes a new course that focuses on the impact of evolving communication technologies on business. Addresses how business people choose the appropriate channel for a given communication situation, and how an organization chooses technologies appropriate for its business needs. Examines strategic models, assesses specific technologies, and…

This issue of Regional Development Dialogue contains selected papers presented at an expert meeting sponsored by the United Nations Centre for Regional Development on training in information systems for local and regional planning in developing countries. The following papers are included: (1) "Information System for Local and Regional…

Describes the design and delivery of a college course for information system students utilizing a Computer-Aided Software Engineering program. Discusses class assignments, cooperative learning, student attitudes, and the advantages of using this software in the course. (CW)

Provides the syllabus for a graduate course in communication technologies and social change offered at the University of California (Annenberg School of Communications). Includes a course overview, a list of readings, and a weekly breakdown of topics and assignments. Addresses the preindustrial, industrial and information societies. (TW)

Describes a pharmaceutical mathematics and statistics course at the State University of New York at Buffalo that integrates traditional classroom instruction and Internet-based resources, including World Wide Web pages and individual and group electronic mail. The approach has enhanced communication and discussion among students and instructor,…