An important element of good design, instructional or otherwise, is awareness of and being empathetic to the needs, wants, interests, values, and opinions of the intended audience. Typical approaches to learning about the subjective viewpoints of a particular audience have included survey instruments based on Likert-type items and open-ended…

This exploratory study investigated what faculty and current students in Instructional Design and Technology (IDT) programs perceive as indicators of an exemplary program. We surveyed a sample of the faculty and students and asked them to identify the most important indicators of an exemplary program and rank their own programs according to those…