This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

Faculty and administrators of higher education today face a challenge with their student populations, many of whom are part of what is known as the net generation. As students become more technologically advanced, faculty must be technologically ready to meet the needs of students. Many college faculty and administrators are from earlier…