Development of effective oral presentation skills is an essential component of entrepreneurship education, but class size and time constraints can limit opportunities to practice and receive quality feedback. Immersive virtual reality can provide time- and place-independent opportunities to hone presentation skills in diverse settings with…

Virtual-reality business simulation games (VRBSGs) have garnered attention in management education. However, investigating the design of efficient VRBSGs from an integrated perspective of social cognitive, self-determination, and cognitive load theories is crucial but under-addressed. Therefore, this study developed a VRBSG learning system to…

Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…