Artificial Intelligence (AI) can transform all sectors and daily life, but its integration into Public Relations (PR) education and adoption by PR professors is underexplored. This study examines these factors using the Technology Acceptance Model (TAM), focusing on seven variables: social influence, perceived AI knowledge, trust, emotion, AI…

The current study examines antecedents to teachers' behavioral intentions to use smart technologies in Thailand based on the technology acceptance model. 825 primary school teachers participated in a survey consisting of 11 constructs: perceived usefulness, perceived ease of use, attitude towards use, behavioral intention, peer influence,…

The three-dimensional (3D) virtual reality content is widely used for educational and training purposes, and there has been interest in how virtual reality environments influence users' learning effect. Analyzing survey data collected from a game play, this study examined how presence in a 3D virtual reality car driving simulation game impacts…

Virtual reality (VR) is an emerging technology that is being used in a wide range of fields such as medicine, gaming, psychology and sociology. The use of VR is promising in the field of education and requires investigation, but research on the use of VR in education is still limited. This enables the exploration of new territories, and design…

The tremendous and rapid developments in the information and communications technology sector as well as mobile devices have resulted in modern technologies, one of which is Mobile Learning (M-learning). M-learning is a new technique for learning that helps students to do their educational activities and access the learning materials easily…

Purpose: This study explored students' perspective of using emotion-aware Virtual Learning Environment (VLE) in Malaysia's higher education institutions. The purpose is to investigate the relationships amongst dimensions of Technology Readiness Index (TRI), attitude, intention to use VLE, and lecturer interaction. The outcomes concerned the…

This study aimed to validate an extended Unified Theory of Acceptance and Use of Technology (UTAUT) based on the data derived from mathematics teachers of Riyadh Region, Saudi Arabia. Taking into account perceived enjoyment, anxiety, and self-efficacy in using smartboard, the study extended the original UTAUT model. It assessed the effects of…

The question of what drives learners to adopt and use certain technologies over others, generally referred to as technology acceptance in the literature, is of interest to educational technology researchers, to policymakers, and developers in educational institutions. Technology acceptance models can inform adoption and implementation decisions.…

Psychological ownership (PO) is a sense of being psychologically tied to an object to the extent that it becomes part of the extended self. As technology becomes ubiquitous in daily lives, research have shown the potential of this concept to influence users' behavior. Hence, this study incorporates PO and its antecedents with the beliefs of…

This article reports on factors affecting local academic acceptance of bring your own devices (BYOD). A review of the literature revealed a paucity of studies that have explored the complex factors that affect academic use and intention to use mobile devices in the classroom, with even less exploring truly ubiquitous and varied personal devices as…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…