Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 1 |
| Since 2017 (last 10 years) | 1 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Audio Equipment | 1 |
| Business Administration… | 1 |
| Literary Genres | 1 |
| Marketing | 1 |
| Mass Media | 1 |
| Programming (Broadcast) | 1 |
| Science Fiction | 1 |
| Teaching Methods | 1 |
| Technology Uses in Education | 1 |
| Telecommunications | 1 |
Source
| Marketing Education Review | 1 |
Author
| Moritz M. Botts | 1 |
Publication Type
| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
| Teachers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkMoritz M. Botts – Marketing Education Review, 2024
To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…
Descriptors: Business Administration Education, Marketing, Science Fiction, Literary Genres
