Background/purpose: Empirical data consistently demonstrate that social sciences education suffers from suboptimal learning outcomes, primarily due to overcrowded curricula and students' struggle to connect abstract theoretical concepts with real-world applications. Therefore, learning that implements technology to assist students in comprehending…

Background/purpose: This study explores the integration of Augmented Reality (AR) into English for Tourism and Hospitality (ETH) instruction to examine its effects on the speaking skills of Vietnamese EFL university students. The research investigates how AR-supported lessons influence learners' fluency, pronunciation, confidence, and engagement…