Purpose: This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways,…

Despite some spectacular e-learning failures in recent years, e.g. the British government's "e University", educational technologies have continued developing and have made advances in several learning paradigms. These new learning paradigms appear as new ways to deal with the old traditional learning concepts and philosophies throughout…