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Buzzard, Christopher; Crittenden, Victoria L.; Crittenden, William F.; McCarty, Paulette – Journal of Marketing Education, 2011
Today's college students, often referred to as the "digital generation," use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of…
Descriptors: Student Attitudes, Educational Technology, Technology Uses in Education, Interest Inventories