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Beardsley, Victor D.1
Ritchie, Richard J.1
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Ritchie, Richard J.; Beardsley, Victor D. – Personnel Psychology, 1978
To aid in setting affirmative action targets, job preferences were explored using conjoint measurement, or trade-off analysis, with a general population and an applicant sample. The technique can identify groups interested in nontraditional work and showed sharp differences in job preferences between the sexes. (Author/SJL)
Descriptors: Career Choice, Females, Job Applicants, Males