Details 10 years of experience with telephone survey methodology utilized at Johnson County Community College (JCCC) to collect data from business and industry, former students, and individuals residing in JCCC's service area. Compares results between mail survey respondents and nonrespondents who were later telephoned for an interview. (VWC)

This paper provides an overview of telephone survey research by colleges and universities and reports on comparisons between mail survey respondents and non-respondents who were later contacted by telephone. After an introduction, the paper discusses the various steps of a telephone survey project. These include: (1) identifying the population to…

Every 5 years, Johnson County Community College (JCCC), in Overland Park, Kansas, conducts a study of community perceptions to measure the level of community satisfaction with the overall mission of the college. Specifically, the studies seek to measure constituents' awareness of JCCC's role, their support of the college's activities to fulfill…