"Teaching Visual Culture" provides the theoretical and practical basis for developing a curriculum that lays the groundwork for art education at all levels (K-12 and higher education) and across school subjects. Drawing on material, social, cognitive, aesthetic, and curricular theories, Freedman offers a framework for teaching the visual…

This book is the first comprehensive account of developments in open and distance non-formal education in developing countries for over more than 20 years. It includes many instructive and inspiring examples of how international agencies such as UNESCO, FAO, WHO, UNICEF, USAID and the Commonwealth of Learning and national providers are using…

Many principals fear that their lack of interview skills will hurt their school, rather than help it. Although there is little time to dissect the anatomy of a perfect interview in the hectic routine of a school day, they can hone their own interview skills by watching television interviews and reading newspaper or magazine articles with quotes.…

Contends that thousands of high schools subscribe to the daily "Channel One" newscast. Outlines a literature review and survey of 600 high school students about their attitudes toward "Channel One." Finds students generally have positive feelings about the news program but not about the commercials. (CFR)

If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…

Computer games, rock video, television, and movies are robbing teenagers of time they should be using to develop their minds. However, the electronic media do have a positive potential. A 10-item reference list is provided. (Author/DCS)

Knowledge of how broadcast news works, and what the real concerns of the industry are, can help in developing more effective college information dissemination. Understanding newsroom hierarchies, deadlines, schedules, paying attention to quality of the story and presentation, and educating faculty and administrators in media skills will improve…

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

This publication of the New York State Education Department addresses three applications of video in New York schools. Chapter 1 discusses public, cable, and commercial television broadcast resources, resources in the form of videotape libraries and collections, and resource utilization. The second chapter focuses on the process and product of…

After presenting an argument for a liberal arts education for media students, this report describes the mass communication education program at DePauw University for which students must take coursework in at least five of six areas of study: natural sciences and mathematics, social and behavioral sciences, literature and the arts, historical and…

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

This manual contains information that vocational education teachers and directors can use to promote their individual programs and also the merits of vocational education. Information is organized into five specific areas: (l) internal network--the school; (2) external network--community support systems; (3) advisory board committees; (4) fairs,…

A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter;…

Three successful college-community relations programs include weekly televised conversations between president, students, faculty, and staff (University of Michigan); a neighborhood outreach and college awareness program (Virginia Wesleyan College); and a conference to help campus and community understand motives of and reactions to prejudice and…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…