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Breen, Myles P. – Journalism Quarterly, 1981
Indicates that while television programing from the United States is still popular in Australia, Australian television is beginning to show signs of developing its own media identity. (FL)
Descriptors: Exports, Foreign Countries, International Relations, Programing (Broadcast)
Peer reviewed Peer reviewed
Breen, Myles P.; Powell, Jon T. – Central States Speech Journal, 1973
This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)
Descriptors: Advertising, Audiovisual Communications, Childhood Attitudes, Children
Breen, Myles P. – 1981
An observer can identify a trend in television news presentation style toward the dramatic, not only in the sets and the personnel, but more importantly in the choice of what is deemed newsworthy. A thesis is proposed by many suggesting that television is a regular ritual of many viewers of which news is a minor part and that television's first…
Descriptors: International Relations, Journalism, News Media, News Reporting
Peer reviewed Peer reviewed
Breen, Myles P. – Central States Speech Journal, 1976
Points out that rhetorical analysis have traditionally concentrated their studies on the content of television messages and suggests a revision in their methodology to include an emerging rhetorical genre of televised public address that considers the medium as well as the message. (MH)
Descriptors: Higher Education, Mass Media, Rhetoric, Rhetorical Criticism
Breen, Myles P. – 1980
A review of the current situation regarding the media flow between the United States and Australia shows that the traditional pattern--American content dominating the Australian media--still holds, but that there is evidence of movement by the Australians to establish their own media identity. An analysis of the television ratings for Australia's…
Descriptors: Cultural Exchange, Culture Contact, Foreign Countries, Information Dissemination
Breen, Myles P. – 1979
The United States is a major exporter but a minor importer of films and television programs; this situation has been described as a one-way flow of information from the United States to other nations. Although the official United States position is one of dedication to the two-way flow of communication, the "majority" view is that the…
Descriptors: Communication (Thought Transfer), Foreign Countries, Information Dissemination, Information Sources
Breen, Myles P. – 1972
Media, specifically documentary films on television, profoundly affect both social structure and man's psychological percepts. The clash of views depicted is between "print man" (using U.S. Representative Harley Staggers as an example) and "electronic man" (portrayed as Frank Stanton of CBS) centering on Stagger's objections to…
Descriptors: Communication (Thought Transfer), Documentaries, Film Study, Films
Breen, Myles P. – 1986
In view of the increasing interest in the mass media's role in the creation, maintenance, transformation, and celebration of whole cultures, the Australian experience with nationalistic mythmaking in film and television should be examined. Research reveals that Australians prefer watching Australian programs to watching British or American…
Descriptors: Broadcast Industry, Cultural Influences, Film Production, Films